Social Media Optimization or most commonly known as SMO in the digital space, is a digital marketing strategy to grow an organization’s online presence and show its products and services to attract customers and broadly the world around us. SMO is an effective practice to increase awareness regarding the nature of business, products and services.

Alongside SEO (Search Engine Optimization) which is used to increase the traffic to the website, SMO with times has proven to be the most effective technique to draw the attention of people in masses. As time, technology and trends changing by, SMO is widely used to direct people from online social media platforms like Facebook, Instagram, Twitter, YouTube and other platforms, heading them straight to the company’s website.

Overtime social media has broadened and taken over. Allowing people to interact and engage with their content. In making content that attracts people creatively and innovatively, features like paid ads help to push or rather widely boost the content. Social media platforms allow engagement with their users like none before. Brands can interact with the audience in a much more effective way and can even connect individually.

Why is it Effective?

Content, Ideas and Messages can be specifically conveyed to a defined set of users or individuals. Focusing on a particular set of age groups, geographical location and interests, add an advantage over the conventional common method of targeting everyone. For instance, certain brands or products like Fashion brands or rather beauty products are very popular with the youth. Directing and targeting them would make more sense, knowing who is their niche audience. Taking about the niche, SMO is a great method to pitch to a defined set of audiences if you’re a company or a brand that knows its target audience. For instance, unlike most FMCG products that are being used by everyone.

Should you consider practising SMO marketing techniques in your venture?

Taking everything into consideration, Definitely YES! SMO can be a great arsenal in increasing your business’s popularity and getting your name heard across. Allowing you to present the character of your business into the eyes of people digitally. Investing and working with a good Digital Marketing agency can be a great asset to any organization. Haven’t we heard ‘What goes around, Comes Around’?